Marketing using social media is a new and effective way on how to find new customers while building a solid relationship. Since social media remains young, you still have the opportunity to establish a strong presence for yourself, should you choose to jump in soon. Keep reading for ideas and insights that your business can use to take it’s social media marketing approach to the next level.
Make sure any blog you keep is up to date, and contains useful and relevant information. If your business is currently or soon-to-be running a discount, coupon, promotion or sale, be certain that your blog mentions it. If you have any important news -new locations, change of hours, special closing, etc. You should also put this into your blog.
If using social media, let all current customers know. If they join your page, most social media sites inform all of their connections that they are following your page. This form of advertising is free and accessible to a broad range of people. Referrals like this carry more weight that traditional advertising.
The information gathered from your social networking strategy will allow you develop more appealing, user-friendly approaches. Building a Facebook store and making it accessible from your other sites, makes a great addition to your online presence. Many Facebook users prefer to remain on the site while browsing, so this option allows them to see and even purchase your products without leaving Facebook. You can have them make their purchase without leaving Facebook to go to your main site, which is usually their preference anyway.
Have a plan of attack before tackling a marketing campaign involving social media. Find out how many pages you can manage, the layouts that you desire, and how much time can be devoted to them. Like other marketing campaign, create a timeline to accomplish any goals. Stick to your plan as firmly as you can, and you will find success in social media marketing.
Building your presence on social media networks requires patience. You won’t attract tens of thousands of followers in a day. Since it takes time to build a profile, you should create a reasonable timeframe for success. If you exercise patience, your audience will gradually grow to be the size you want.
Use exclusive offers to entice your social media consumers. Entice your customers with something unique, something that they can’t find anywhere else. You could organize contests, give out free prizes, or offer rewards to your best customers. If that is not something that interests you, try offering them an exclusive product or service. You can make announcements that are exclusive to your social media marketing sites.
Twitter has a lot of cool tools you can use for social media marketing purposes. Check out Twellow and Tweepi. These tools can help you locate people in your target audience, as well as find users who are influential. They will allow you to pinpoint which people or companies you should follow, so that they will notice you and follow your content, too.
Take time to decide what your overall high level strategy is all about. If you take the time and the money to figure out the latest in social trends, but go to whatever is new next, eventually this causes dead ends. Plan out your strategy, make sure it is detailed, and follow it.
When posting videos to YouTube make sure there is a link to click on that takes the viewer to your site. Set the link up where it describes your video, and also have a Twitter and Facebook button near your videos on your channel. When you get users from YouTube on Twitter and Facebook, you also have more of a chance that they’ll share any videos you have through these social media sites.
Try and rate all of the items you have on your sites if you are selling products, people who come from social media sites will appreciate this. If you add these options, your visitors can find the content that everyone has read, and they will be able to give you their opinion.
Establish the best rate for you to update your social media pages. When you are promoting an important new product, you should post updates frequently. But if you are having a hard time coming up with fresh content, consider posting less often so your content is not stale to followers.
Frequently update your information and posts on your social networking website. The majority of those who use social media want frequent updates, so if you fail to offer that, you may find your reputation is irreparably damaged. Make an effort to provide updates several times per week.
Make it a habit to respond to all your comments. This is even true for the comments that are not positive. People will perceive your company as being more caring if you go out of your way to response to people’s comments. You have to reply in a reasonable amount of time; otherwise, your customers could feel ignored.
Don’t push your products. Post links or stories about providers that are relevant to your niche or industry. Try running contests, posting pictures or asking questions. Engage those that follow you. Help them interact with your products instead of being passive viewers of a commercial. See if you can get customers to associate your brand with their personal identity and lifestyle, instead of their wallet.
Ask your employees to blog about aspects of the business and post the blogs on your business website to generate customer interest. Blogs make it easier for customers to understand the way that your business operates. It gives them a window into your company climate, your business culture, and the different processes that go into producing and delivering your services and products. Sharing this information makes it easier to strengthen the bond between your brand and your customers.
If you are a Twitter user, it is important to take advantage of options such as automatically twitting your new blog posts, to keep your followers constantly updated. You can also choose a couple of your favorite high-quality blogs to promote on your Twitter. Post links to these blogs when they are updated so that you can build relationships with the bloggers and provide your readers with interesting content. They’ll be very grateful for your promotion of them, and your own subscribers are likely to get a kick out of the good content.
Hosting contests with good prizes has proven to be a good strategy on Facebook and other social media sites, to help generate more publicity for your company. News of these contests will spread rapidly, because of how these social sites work. If you make it fun and interesting, then relate it to any products or services you’re going to sell so you can make it a success. A great contest that you can put on is for your customers to name a new product you are going to launch in the near future, or design a logo for it.
The frequency with which you update your social media status should change with the situation. Create excitement by updating the content of your social media sites more often when launching new products or services. If you are having a hard time coming up with new content, slow down and take the time to write quality articles.
Use your company’s Facebook page to hold contests and sweepstakes. Many consumers will find the opportunity to win a prize for free exciting. Contests can help you use this feeling in your brand, along with helping entice people to visit your page. Contests draw an audience that is eager to learn as much as they can on your latest products and offerings because they are hopeful they will win.
Track your campaign’s progress. You should know how many visitors and followers you have on all of the sites you use. Figure out which actions gained you the most action, and then repeat those strategies. There’s no way you can know if your social media campaign is being effective if it is not tracked.
Create a business account, using your business’ name, on both Twitter and Facebook. This will help protect your business name from being used by someone else. Even if you aren’t ready to begin using the account, you will have your name secured for when you are.
You need to handle negativity and complaints on social media appropriately if you have social media pages available for customer feedback. Social media is great when you get praise, but there is also a negative side to it. Don’t ignore an issue; work with a disgruntled customer to achieve common ground.
While using social media sites like Facebook when advertising your business, keep you posting to a maximum of three per day. It’s been proven that people get irritated when they are bombarded with information about a company. You should limit yourself to providing three significant content updates that will be of importance to your customers each day. If there is any other content that you wish to post, hold off on it until tomorrow.
Try to offer your customers the social media equivalent of a face-to-face exchange. Customers don’t enjoy speaking to the faceless representative of a large company. If your customer knows that they are speaking to a single person who cares about their concerns, it gives them more faith in the company.
If an item isn’t important, interesting or relevant, it is not a worthy post. Your business should use Facebook to post only the most useful and intriguing ideas. Resist the urge to fill the page with content just to have a presence. Share some things you find to be factual, interesting, or exciting. Make sure that they are things people will really be interested in knowing. Avoid posting worthless quizzes or anything that could be perceived as spam.
Have your customers fill in surveys about their social networking habits. If a large base of your followers utilize social media sites, than it is a wise idea to create your own social media site designed specifically for your brand. If your potential customers don’t use social networking, it probably isn’t worth setting up a presence on social media.
People should feel welcome to post comments in response to your blog entries. This is especially important if you don’t feel like giving out any direct contact information, such as your private e-mail address. Monitor blog comments so that customers don’t get away with posting inappropriate items. Immediately delete all spam entries and rudeness that has no place in a civil discourse.
A great way to do your market research is to use social media as a tool in getting feedback on new and existing products. The sense of discourse and community that your followers and customers experience through social networks will encourage them to share valuable information with you. They will give insight into exactly what they want and what they are looking for, and it is free.
Make sure to proofread anything you plan on submitting on Facebook or Twitter. You want to ensure that your content is written in a professional manner. You may have to abbreviate some things to fit them into Twitter messages because of the 140-character limit. Use abbreviations sparingly, even on Twitter. Try really hard to make sure your content looks good.
Your marketing efforts, using social media, will advance as you learn more about the uses of and possibilities for marketing, using social media. Don’t let your competition have the advantage. Use the advice given here to help you develop new opportunities when you use social media to market your business.
Do not overwhelm your social media followers with too many posts. Post up to three times each day, but no more. If you post too frequently, customers may get annoyed or feel overwhelmed by the number of posts you’re making about your business. Post up to three important thoughts each day, and then stop until the next day.